“The Siren assortment incorporates tropical pictures and colours like coral and teal, whereas nonetheless staying true to the model’s lingerie heritage.”
Whether you’re looking ahead to a staycation or tropical getaway, Siren by Seven ’til Midnight could have you feeling like a real goddess. The Siren swimwear collection echoes inspiration from their lingerie heritage, incorporating lovely, trendy components that aren’t solely sensual but in addition flattering and cozy.
We had the pleasure of chatting with Vinh Luong, Vice President of Gross sales for Seven ’til Midnight, to seek out out a bit extra about their new swim assortment, together with the inspiration behind the road, useful merchandising ideas for retailers and future plans.
Above: Valentina string triangle bikini prime with tassels and gold and thong bikini physique.
Particulars are a particular standout high quality for the Siren by Seven ’til Midnight swimwear assortment. Straps adorned with delicate and tassels, as of their Valentina fashion, add a little bit of edginess, whereas metallic backgrounds and complex laser cuts add a daring and modern contact to traditional silhouettes, seen of their Jasmine and Lorena kinds.
Above: Victoria Excessive leg one-piece swimsuit with silver foil stamp sample.
“kinds like Victoria will be proven off as an attractive, useful look that gives protection and resembles a teddy.”
“Metallic and glitter have been very fashionable since final yr, fourth quarter and we foresee that pattern persevering with into spring,” says Vinh. “We felt it was essential to seize that in our swimwear. Jasmine is extra centered on gold, whereas Victoria is concentrated extra on silver.”
Vinh provides that metallic options work splendidly, particularly in swimwear, as a result of they shimmer superbly within the solar and add visible curiosity to the fits. The gathering’s luscious materials, daring colours and daring particulars additionally echo the sultry fashion of the tropics, including the crowning glory to those appears to be like.
Laser Minimize Development
Above: Lorena halter bikini prime and cheeky bikini backside.
“The imaginative and prescient behind our Lorena fashion was to include the laser lower perforation pattern, which we continuously see in ready-to-wear, sneakers, purses and intimate attire,” says Vinh. “We needed to translate these components into our swimwear. We play with textures, in addition to the laser cuts. The high-neck halter can also be an enormous pattern for us proper now. We actually love the intricate laser lower on Lorena.”
Above: Laura prime with fishnet inserts and excessive waisted bikini.
The Siren assortment incorporates tropical pictures and colours like coral and teal, whereas nonetheless staying true to the model’s lingerie heritage.
Based on Vinh, the highest 5 kinds are Laura, Valeria, Isabella, Sara and Candice. “Laura is our greatest vendor and represents the gathering superbly, because it’s a fan favourite,” she says. “It actually interprets the theme of the gathering. We use mesh as an inset, mixed with microfiber.”
Valeria has an identical styling, with an added tassel for edginess and a wrap round strap detailing.
“The mesh is positioned in strategic areas, the place it’s most flattering: the bust space and the again, to intensify the underside. The harness element provides edginess and contrasting materials combines sexiness and protection. Laura is available in wine and olive, that are tremendous fashionable proper now.” provides Vinh.
Merchandising Suggestions for Siren Swimwear
A good way for retailers to merchandise this assortment is showcasing the assorted methods clients can put on the bikinis, for instance. Numerous appears to be like will be created with two bikinis, by showcasing them as a set, or by mixing and matching. This empowers clients to create their very own personalized look, relying on the actual look they need to obtain. A number of mannequins can be utilized to showcase the flexibility of the gathering.
Above: Donna triangle bikini prime and backside with ruched again.
“Retailers also needs to emphasize the flexibleness within the match,” provides Vinh. “We’re fairly distinctive, as our Siren tops and bottoms are offered individually. We provide flexibility with sizing and silhouettes. Prospects can choose their very own sizes for prime and backside, as most ladies have totally different sizes for every. Retailers may merchandise in accordance with sexiness and edginess. All items have a ‘wow’ issue that may be dressed up or down.”
Energy of Lighting
Above: Jasmine bonded lace halter bikini prime with excessive neck and entrance lace-up element.
Lighting can also be an important instrument that may spotlight the intricate particulars of kinds like Jasmine and may create a robust point of interest for brick-and-mortar or on-line boutiques. Siren has particulars that may be absolutely appreciated by displaying on mannequins. For instance, kinds like Victoria will be proven off as an attractive, useful look that gives protection and resembles a teddy.
Siren swimwear by Seven ’til Midnight is a set that may simply be worn past the seaside by merely combining the fashion-forward tops as bralettes with high-waist, huge leg trousers or maxi skirts, skinny denims and even leggings. The detailed tops would additionally look attractive beneath a barely unbuttoned shirt, open informal blazer or jacket. One-piece kinds like Candice will be worn as a teddy with any backside or an elegant kimono.
“We’ve got seen a variety of these versatile appears to be like, particularly in Coachella. We undoubtedly need to develop the gathering sooner or later, so we’re exploring cover-ups, wraps and enjoyable equipment to develop the gathering,” says Vinh.